The history of those who change the face of show business in Nigeria in the 90s will not be complete without the mention of the name o...
At 26 he was celebrated as the youngest Promotions Manager in Nigeria when he joined Premier Music in 1991. While at the company, he was the Executive Producer of Premier Prime Time on OGBC-2, Abeokuta.
He was also involved in the packaging and promotions of big artistes like Ras Kimono, Oris Wiliki, Blackky, Evi Edna Ogholi, Alex O, Alex Zitto, Chief Osita Osadebe and his son Obiajulu Osadebe, Chris Mba, Sandoka and Dele Taiwo to mention a few. He left Premier Music in 1992 to start his outfit, Dayo Olomu & Associates (DO&A) which managed King Wasiu Ayinde Marshall (KWAM) for three years.
During this period the Fuji musician who has never won any musical award in Nigeria won more than twelve awards and he was crowned as the King of Fuji Music in 1993.
The outfit also organised the yearly St Florence Concert which is one of the biggest indoor concerts in Nigeria between 1993 and 1995. He also promoted a big concert at Lekki in 1993, which featured the late Afro beat king, Fela Anikulapo-Kuti.
His efforts in the Nigerian music industry was rewarded with many awards such as Fame Music Awards Outstanding Artiste Manager of the Year 1993; Promoter of the Year 1994 - courtesy The Promoters Organisation of University of Ibadan; Oyo State Business Award 1994 - courtesy of Students’ Union Government, The Polytechnic Ibadan and Most Versatile Artiste Manager of the Year courtesy Student Union Government of Ondo State University, Ado Ekiti etc.
In 1996, he relocated back to UK and continued his entertainment career with DO & Associates (UK).He was one of the 18 expatriates that left London for Lagos to organise the yearly Benson & Hedges Gold & Tones Concert in 1999. He was the assistant stage manager and the concert interviewer. In 2001 he co-produced and co-ordinated Queen Salawa Abeni's first concert in the UK for Joyful Noise.The Guardian gave the concert, which took place at the Queen Elizabeth Hall of the London Royal Festival on July 18, 2001 a very good review. He also promoted the debut UK tours of juju stars; Wale Thompson in 2001 and Dele Taiwo in 2002. In 2003, he started a Music & Movie (M&M) Magazine as the Publisher & Editor-in-Chief which he has since sold and he is now in the people and business development industry in UK.
When the story of Nigeria music industry comes to be written by generations yet unborn, Dayo Olomu’s name will be engraved in gold.
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